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Jennifer Lopez Biography
WHO: Jennifer Lynn Lopez
BORN: July 24, 1969, The Bronx, New York
MARRIED: Marc Anthony (ex-wife: Dayanara Torres), June 5, 2004
PAST ROLES: Monster-In-Law, Shall We Dance (2004); Jersey Girl (2004); Gigli (2003); Maid in Manhattan (2002); Enough (2002); Angel Eyes (2001); The Cell (2000); Out of Sight (1998); U Turn (1997); Anaconda (1997); Selena (1997); Blood and Wine (1996); Money Train (1995)
NEXT MOVIE: El Cantante Co-Starring Marc Anthony, Release Date: August 1/2007
Jennifer Lopez Biography and History of Fashion Company
Jennifer Lopez is one of the most talented, well known entertainers in the world today. J.Lo as she is also known as, is a Golden Globe Award-nominated, five-time ALMA Award-winning American actress, Grammy Award and Latin Grammy-nominated singer, songwriter, dancer, and fashion designer. She is the richest Hispanic in Hollywood according to Forbes magazine and also the most influential Hispanic entertainer in America according to People en Español's list of 100 Most Influential Hispanics which pays tribute to Hispanics who have had an impact on their communities.
Lopez was born and raised in Castle Hill, a middle-class neighborhood in the Bronx, New York City, New York to Puerto Rican parents Guadalupe Rodríguez and David Lopez. Lopez spent her entire academic career in Catholic schools. She also financed singing and dancing lessons for herself from the age of nineteen. After leaving a one-semester career at Baruch College, Lopez divided her time between working in a legal office, dance classes, and dance performances in Manhattan clubs at night. After months of auditioning for dance roles, Lopez was selected as a dancer for various rap artists' music videos, and was given a guest spot at the American Music Awards as a backup dancer for the New Kids on the Block and their performance of their song "Games" in 1991. After being rejected twice, Lopez gained her first regular high-profile job as a "Fly Girl" dancer on the television comedy program In Living Color in 1991. Soon after, Lopez became a backup dancer for famed singer Janet Jackson and made an appearance in her 1993 video "That's the Way Love Goes".
Her emergence as a fashion icon, her constant reinvention and her expression of style makes it only natural that she would develop her own fashion line. Since she was a young girl growing up in the Bronx, Lopez always loved to dress up and was fascinated with beautiful clothes. As her acting and music career flourished, her extraordinary style became noticed more and more by both the media and public. In 2001, Lopez felt the time was right to make her sense of style and fashion available to the women of America.
Sweetface Fashion Company was formed in April 2001 when Jennifer Lopez and Andy Hilfiger joined to develop a fashion collection under her creative direction. Sweetface launched its first junior sportswear collection, JLO by Jennifer Lopez, for Holiday 2001. The company immediately developed fashion and lifestyle product extensions under the Jennifer Lopez name, and has expanded at a meteoric rate in its short year and a half of existence. Within this time, the company has collaborated with The Lancaster Group to create Glow by JLO, the wildly successful women's fragrance, The Parigi Group for JLO Girls, and Backflips Swimwear for JLO Swim. In Fall 2002 JLO by Jennifer Lopez became available in Canada, and Central and South America. Lopez has entered into a separate license with Outlook Eyewear to produce JLO Sunglasses.
Jennifer Lopez made it clear from the start that the clothing, and its licensed products, would reflect her personal style by being sexy, fun, and fashionable. From its initial launch, the JLO by Jennifer Lopez collection has been successful, not only with Jennifer Lopez's growing fan base, but for all women who love stylish clothing. JLO by Jennifer Lopez has emerged as a mixed media lifestyle apparel brand targeted for the Y generation, ages 12 to 25; but, as evidenced by her music and movies, her appeal reaches beyond this target group, to women of all ages, who love the JLO brand. In Fall 2002, Sweetface launched JLO Lovelies, a plus-size collection reflecting the same style and sexiness of the main junior line.
By Summer 2002, JLO had firmly taken a position as the leader of the velour sweat suit trend, which continues to lead in the junior and urban market. Her distinctive style and ability to blend sexiness with comfort is evident in her own take on the sweat suit. With its great fit, this extremely functional and fun velour tracksuit is being worn by women everywhere.
Another major product success is the first Jennifer Lopez fragrance, Glow by JLO. Introduced around the world in September 2002, it instantly became one of the top three selling fragrances in the United States. The success of Glow by JLO helped boost Sweetface's growth during the latter half of 2002, providing tremendous in-store traffic and excitement in the retail stores throughout America, and generating great anticipation for the brand in international markets.
This is merely the beginning for Sweetface. Despite having already made extraordinary accomplishments for such a young firm, the company is determined to set the pace for contemporary status urban fashion offerings. Propelled by Jennifer Lopez's talent and entertainment success, as well as beautiful, well made products, Sweetface and the JLO brands will be offering even more in the coming year. As Sweetface explores licenses for intimate apparel, watches, jewelry, footwear, and other accessories, soon every woman will be able to enjoy the Jennifer Lopez style and sexiness from head to toe. Further development will include the international expansion of JLO products.
As Jennifer Lopez continues to set new standards in entertainment, she will continue to power Sweetface Fashion Company as a world leader expanding her fashion authority with virtually limitless opportunities.
She's still 'Jenny from the block,' but she's happy sporting her own fashion line these days. Sweetface Fashion is the holding company that produces the lines of women's clothing and fragrances with J-Lo's name on them. Sold through department stores and on the Internet, J-Lo's products are rapidly growing in popularity among the teen set that also follows the other rolls Jennifer Lopez chooses for herself.
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