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Get the New Jennifer Lopez JustSweet 2008 Fall Fashions Before Your Local Mall Does...At Lower Blow-Out Prices!


From: Stephanie Mendez (Jennifer Lopez Clothing Addict)


Dear Fashionista,

Jennifer Lopez Clothing is the perfect choice in your wardrobe as it:

Highlights all of your best features to have heads turning and eyes looking!

Constantly evolves as it strives to reflect J.Lo's inspiration as a woman and an entertainer.

Captures J.Lo's elegance combined with street sensibility.

Attracts a woman who appreciates and understands true fashion style.

Offers trend-setting new styles at affordable prices.


JustSweet by Jennifer Lopez... Click Here!

The Latest Trends from Beyonce at Dereon.com

The Latest Trends at BabyPhat.com


New Summer Trends at JustSweet! -Shop Now


I want to share with you this great site that carries the entire JLo Clothing line of tops, T-shirts, sweaters, jackets, bottoms, jeans, skirts, dresses, swimwear, sets & jumpsuits, pumps, lingerie, fragrances, & watches so that you can buy from the comfort of your home!

I've been shopping from the Jennifer Lopez Clothing Collection since it first hit the market in 2001 and I've never looked back! Now with her new Just Sweet line, I can continue to find everything I want in style, color, and size for every occasion. I've got an average figure, but when I wear J.Lo's items, it seems to magically transform me into someone completely different! My curves seem to look the way I've always wanted them to look like Jennifer Lopez or Beyonce.

I'm sharing this with you because there are so many different fashion lines out there that celebrities are always offering us women. I remember that Jennifer Lopez was the first to really offer a true fashion collection that catered to us as she can relate to what we want...after all, she's "Jenny from the block"!

This site also carries the full line of Beyonce's Dereon.com collection and the full line of BabyPhat.com as well.




Jennifer Lopez - "JustSweet" Fashion Collection


Shop JustSweet For The Hottest Back-to-School Trends!

Shop JustSweet by J-Lo Now & Save Up to 75% on Select Merchandise! -CLICK HERE






Jennifer Lopez's Just Sweet line Unveiled at New York Fashion Week 2007

The actress and singer said her new range was "fantasy - classic inspiration but with a new, kind of funky spin". Models paraded down a silver sparkling runway wearing colours called pixie dust, magic mint and pirate pink. The clothes were sparkling, too, ranging from a sweater dress with twinkling diagonal stripes to denim shorts teamed with a sparkling brown hoodie.

Her outfits alternated between sophisticated - featuring lots of minidresses - and casual. Lopez incorporated her signature one-shoulder look along with bell sleeves and cropped jackets. The star, 37, said she developed JustSweet (Note: we carry her line on our site) to fill the void between J-Lo, her denim and T-shirt urban wear line, and Sweetface, a high fashion, higher priced line. She wanted to do something in the middle.

She also said she designed the line for the young at heart. "Girls who are young who are going to wear it are going to feel sophisticated in it because it does have a chic kind of feeling to it," she said. "But people who are older who wear it are going to feel young, flirty and fun. It really has a nice mix."

Lopez said she's not worried about whether she's taken seriously as a designer. "I'm not looking for the credibility," she said. "I'm looking to make clothes that every woman can wear."

More information is available on our blog:  View Our Blog


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Note - All news releases below were made publically available by the Sweetface Fashion Company at the time indicated.

JLo Clothes Public News Release - Fall 2004

NEW YORK — Jennifer Lopez and her Sweetface Fashion venture partnered with an intimate apparel company and created a new line of lingerie in 2004. The JLO by Jennifer Lopez Lingerie collection was launched in Fall 2004. The lingerie collection was inspired by Lopez's style, according to a news release from The Warnaco Group, which also manufactures Calvin Klein and Speedo apparel. The line is carried in department stores and specialty stores nationally, and also marketed overseas.

Lopez, who is creative director, designs sleepwear and loungewear along with bras, panties and shapewear. The collection also includes full-figure lingerie. "Our goal as a lifestyle brand is to dress our consumers from head-to-toe with products inspired by Jennifer, and lingerie will be an integral part of the JLO look," Denise Seegal, president and CEO of Sweetface Fashion Company, said in the news release. Sweetface Fashion already markets and sells JLO by Jennifer Lopez sportswear collection. Other JLO by Jennifer Lopez brands include swimwear, girl's apparel, fragrance, jewelry, outerwear, handbags, belts and small leather goods, and hats, gloves and scarves, with distribution in Britain, Japan, Australia, Canada and Latin America.

JLo Clothes Public News Release - Fall | Winter 2004

Sweetface Fashion Company, which markets the JLO fashion and lifestyle products under the creative direction of singer and actress Jennifer Lopez announced that Denise Seegal, President and CEO of the company, will be leaving. Andy Hilfiger, Co-Founder and Director of Sweetface, who has been involved at every management level of the company from its inception in April 2001, will assume Ms. Seegal's day-to-day responsibilities.

JLo Clothing - Swimwear, Sportswear, Fragrances - Public News Release Fall 2002

Already successful in women's sportswear, juniors and swimwear clothes, Sweetface Fashions Company will roll out an eyewear license and launch a new fragrance -- Glow by J.Lo -- in the fall. Sweetface Fashions Company was founded last year and designs and markets women's contemporary JLo Clothes, junior's women's sportswear, a swimwear collection and opticals, plus its fragrance product. Its products are already being carried in more than 1000 department and specialty clothing stores throughout the U.S.

JLo Clothes Public News Release - Fall 2001

NEW YORK - The highly anticipated premiere collection of JLo Clothes is now in retail stores nationwide. The Holiday '01 line is a denim-based clothes collection that ranges from sexy casual to sporty chic looks for women from the ages of 16 to 25. The J.Lo by Jennifer Lopez line can be seen in windows at Macy's Herald Square, Macy's Brooklyn and Macy's Boston. The line is also available in the following stores: Burdine's, Bon Aprile, Dillards, Foley's, Kaufmann's, Macy's East and West, Marshall Field's, May Co., Nordstrom's, Rich's, Robinson's, as well as specialty shops Demo, Gadzooks, Mr. Rags, and Up Against the Wall.

JLo Clothing - Tops, Denims, Dresses, Pants - Public News Release Fall 2001

Key pieces include fitted and cropped rugby tops, low-rise sweatpants with zipper treatments and small logos, tube tops with a Puerto Rican flag motif, logo glitter tops and stretch cotton printed t-shirts. In addition, the clothing line carries fitted denim hook-ups with a sparkle J.Lo logo on various clothes including jackets, denim mini-dresses, cropped leather motorcycle jackets, sailor pants (back slits and low-rise), stretch denim jeans with contrast stitching. Sporty clothes include velour tracksuits and cotton sweat suits. Retail price points range from $24 t-shirt to a $400 leather jacket. Higher priced, made-to-order collection pieces will be available directly through Sweetface Fashions Company, the J.Lo clothes manufacturer. J.Lo by Jennifer Lopez Clothing also includes a pre-teen collection and a swimwear collection.

Contact J.Lo Clothing Manufacturer - Publically Available Information

Company Profile on Hoovers

Sweetface Fashion Company
1071 6th Ave
Suite 502
New York, NY
10018
Phone: 212-616-1500
Fax: 212-354-0239



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